Plain answers · eXp, explained
Short answer: Agent attraction means telling other agents about eXp and sponsoring the ones who join. It's optional. You can sell real estate at eXp for years and never sponsor anyone. eXp has a written pledge for agents who do it: no income claims, no cold calls without checking Do-Not-Call, no incentives to win a sponsorship.
Some eXp agents build a group of agents they sponsored. Many never do. Both are fine.
If you do it, there are rules. eXp's Agent Attraction Universal Pledge bans income claims, stock projections, talking down the competition and offering incentives like fee waivers or free coaching to win a sponsorship.
I follow it. That's why you won't see income examples on this site, and why my help with getting known is open to any agent at any brokerage.
If someone pitches you hard on recruiting before they ask about your business, that's a signal.
Brent Gove's group and I are all part of eXp Realty. We work under different state brokerages by region. I'm with eXp Realty of Northern California, Inc. (DRE #02188495). Brent's listing is with eXp Realty of California, Inc. (DRE #01878277).
Sources: eXp Agent Attraction Universal Pledge.
Editorial review: November 1, 2026. Facts about eXp come from eXp's official pages and can change. Confirm current terms directly with eXp. Opinions are my own.
Related: eXp vs Keller Williams, Compass or Redfin: how should I compare them? · What is eXp Realty? · Is eXp Realty legit? · How do eXp stock awards work? · How do I choose a sponsor at eXp? · Is there an eXp Realty office in Sacramento? · What happens if I leave eXp? · eXp revenue share explained: how does it actually work?