Become the shop people know before they walk through the door.
I help specialty retailers and showroom owners turn everyday buying questions into useful YouTube videos, so customers can understand what you offer and feel comfortable calling or visiting.
Book a 20-Minute Fit CallWe’ll discuss your business, what we’d work on, and whether the coaching fits.
For specialty retailers and showroom owners whose products take some explaining.
Furniture, outdoor living, hot tubs, boats. Anything a customer wants to understand before they spend real money. The questions they ask you in the showroom are the videos they’re searching for at home.
- You have an established business. Customers today, a product you know well, and buying questions you answer every week.
- You’ll record, edit, and publish your own videos. A phone and a quiet corner of the shop is enough. I coach; you make them.
- You want customers to show up already knowing what you do. Not views for their own sake. Better conversations when people call or visit.
How it works, one video at a time.
This is the same process I use in my own shop. Nothing fancy. It just has to answer a real question well.
- 1
Choose a real buying question.
The one you get asked most, or the one that stalls a sale when it goes unanswered.
- 2
Turn it into a clear video outline.
What to say first, what to show, and where to stop. Usually a page or less.
- 3
Explain the answer naturally on camera.
The way you’d explain it to someone standing in front of you. No script, no performance.
- 4
Give interested viewers a relevant next step.
Call, book a visit, or send a question. One clear invitation that matches the video.
Watch one buying question become an outline, a video, and an invitation to contact the business.
I’ve done this in my own shop.
I own a specialty retail business in California. I’ve used YouTube to answer customers’ buying questions and reach people well beyond our local market. That firsthand experience is what I bring to coaching.
My business channel, lifetime totals from YouTube Studio as of September 27, 2026.
Since I started YouTube, the business has doubled and it opened up a much broader market. About half of what I sell now ships to customers outside our area, and that’s because of YouTube. I’ve worked with more than 6,000 customers along the way.
One how-to video I posted in 2017 has been viewed more than 147,000 times, and it still answers the same customer question today. You answer it once, on camera, and it keeps working.
Before the shop, I spent 30 years coaching business owners of all kinds, over 1,000 of them. That was business coaching, not YouTube. The YouTube part I learned the hard way, in my own shop.
30-Day Private YouTube Coaching
We’ll plan four videos around your customers’ buying questions, work on how you explain the answers, and review your videos before you publish.
You handle recording, editing, and publishing.
I deliver every outline and every review on time. You attend all four calls and send each video at least 3 business days before the next call. I return written feedback within 2 business days. One review is one round of written notes on the video: does it answer the question, is it clear, how is the delivery, and does the invitation fit. It doesn’t include re-edits or a second pass. If I miss an outline or a review, I deliver it within 5 business days at no charge and extend the program by that time. No guarantee of views, leads, sales, or timing.
- Four private 60-minute calls, one a week.
- Four video outlines built around your customers’ buying questions.
- Coaching on confidence and delivery on camera.
- One feedback review each for up to four videos.
- A relevant invitation for interested viewers to contact your business.
Keep building after your first month.
Once you’re publishing, we can keep working together on your next videos, what you’re learning, and how interested viewers contact you. The goal is a process you can keep using.
Questions owners ask.
Anything not here, ask me on the call.
No. I’ve made hundreds of videos from my shop floor. A phone and a quiet corner is plenty to start.
No. You record, edit, and publish. I help you decide what to say, how to say it on camera, and what to ask viewers to do next.
No. Nobody honest can. Video won’t fix a slow season or bring in customers by a certain date. What it does is let people understand your business before they call, and that builds over time.
We talk about your business and the questions your customers ask. Then whether the 30 days makes sense for you. No pressure either way.
Businesses with no customers yet, anyone chasing viral videos, and owners who won’t get on camera.
Let’s find out if this fits.
Twenty minutes on the phone. We’ll talk about your business, what we’d work on, and whether the coaching makes sense. If it doesn’t, I’ll say so.
Book a 20-Minute Fit Call